DRIVING POSITIVE IMPACT THROUGH AN AMBITIOUS CAREER VISION

Rafaela, a strategic marketer with an academic foundation in Management, excels in driving successful digital projects. Pursuing a Digital MBA, she's committed to data-driven decision-making and impactful campaign execution.

She displayed ambition and leadership from an early age, even founding a Students Union in ninth grade. Her career really ignited at Real Vida Seguros, where she transformed the company's digital presence through innovative thinking. She cultivated personal growth through bold challenges to established norms.

Currently contributing marketing expertise to the Brand Marketing team at Continente, Rafaela leads complex digital projects, as the Personalized Brochures that was recognized internationally as The Best Personalization Strategy in Modern Retail Awards. She champions digital products' growth strategy, fueled by analytics, digital marketing, and an experimental ethos, acclaimed with industry recognition.

Rafaela's career embodies an experimental and learning culture, fueled by ambition and a profound sense of purpose. She envisions her work to create a better world and positively impact individuals and the planet. Eager to embrace the future's unknown possibilities, Rafaela exudes motivation and excitement.