NAVIGATE IN INTERNATIONAL MARKETING EXPERTISE

Filipa is a seasoned marketing professional with a strong academic background in business management and a specialization in marketing. With over a decade of experience in FMCG and Retail, she has demonstrated exceptional versatility by successfully applying her marketing expertise across a wide range of industries and in international contexts.

Currently, Filipa takes the helm as Global Brand Manager at a prominent wine company. Her primary mission is to design and execute marketing strategies that ensure brand consistency, fostering growth and achieving revenue objectives. Leading cross-functional teams, she coordinates the planning and execution of marketing strategies, tactics, initiatives, and campaigns.

Her journey began at Sonae Sierra, where she managed three bustling shopping malls and played a pivotal role in launching the Promofans project. She later ventured into the telecom sector, excelling in point-of-sale communication and category management for mobile products.

Over the recent years, Filipa started working at Sogrape, where she managed brands in the Portuguese wine market and worked closely with international brand owners. Now, as a Global Brand Manager, she meticulously crafts 360° strategies for brands and maintains close relationships with key markets and oversees critical NPD projects, leading a professional team spanning multiple departments.

Filipa's professional journey is marked by a steadfast commitment to excellence, a sharp focus on client satisfaction, and a dedication to continuous growth. Recognized for her collaborative nature, mentorship capabilities, and adapt implementation of effective strategies, she combines a strong academic foundation with practical expertise to deliver exceptional results and add significant value to any organization. Her customer-centric focus and innate leadership abilities have become her trademark in the industry.